AI is reshaping how people are found, screened and hired. PRIME gives you the new rules, the AI tools to work with them, and the confidence to stay ahead.
The tasks once done by entry-level hires — research, data entry, drafting, scheduling — are now automated. The bar to getting hired has risen.
Across technology, finance, law, and professional services, junior vacancies have fallen significantly. Competition is fiercer than ever before.
Employers are looking beyond qualifications. Positioning, presence, and preparation help you stand out from the crowd.
Yes, AI is automating some entry-level tasks, and graduate vacancies are at their lowest level since 2020 (Indeed, August 2026). But employers are also hiring for skills: 66% of UK organisations now use skills-based hiring (Michael Page, 2026). The people who understand the new rules, and use AI as a tool rather than treating it as a threat, are the ones who get seen.
Five focused modules. One coherent strategy. A completely bespoke journey from where you are to where you want to be.
Define your strengths, craft a compelling CV and cover letter, and position yourself for the roles you actually want.
Master job search techniques, build your network, and use LinkedIn like a professional — not a student.
Answer with confidence, read the room, and turn nerves into your competitive edge.
Understand offers, negotiate your salary, and make smart decisions about compensation.
Create your own onboarding strategy, hit the ground running, and build a career — not just a job.
Answer 3 quick questions and we’ll point you to your most impactful first step.
Your first session should focus on Profile Preparation & Positioning — defining your strengths, building your CV, and crafting a compelling professional story.
Start Here — Enrol in PRIMEFrom free community access to fully personalised 1:1 coaching — there’s a path that fits where you are right now.
Next intake dates to be announced
Selective intake — 4 clients per year only
No dates yet. Add your name and you’ll hear first when the next intake opens. The Cohort (£375) includes ongoing access to both PRIME and OPERATE™.
Thank you. We’ll email you as soon as Cohort dates are confirmed.
I started work at 14. My journey from that girl that peeled onions for £1 an hour to recruitment consultant to Global Commercial and Procurement Consultant took me through companies such as Dell, Vodafone, BP, the BBC, the Metropolitan Police, the Ministry of Justice, Nissan, Houses of Parliament and News UK.
Thirty years of navigating the world of work taught me one thing: it’s not just about what you know. It’s about how you present yourself, how you research your market, how you walk into a room — and how you negotiate your worth.
PRIME is what I developed and used for myself to get those roles, and OPERATE was developed as a way to manage those roles, navigate and excel in them. Every module is what I use and have shared with others. My journey, your shortcut.
“Every module is something I wish I’d had at the start. PRIME is built from two decades of lessons I learned the hard way — so you don’t have to.”Join the Community Free
What PRIME members say about their experience.
Since working with PRIME I’ve gotten more positive responses to my applications and interviews than when I was working on my own. My confidence when applying for roles has genuinely improved.
PRIME gave me new insights into my field and where I could better position myself. My confidence in navigating the job market increased thanks to the encouragement and support.
Didi has been an indispensable figure in my career progression — not only as a mentor but as a constant source of inspiration. Her influence has been pivotal in shaping my professional journey.
Create your free account, access genuinely useful frameworks, and connect with a community of people on the same path.
Get a feel for the content, join a free monthly workshop, and choose the level that fits where you are right now.
Move to the PRIME Membership (£27/month) or join a PRIME Cohort (£375) when you’re ready to accelerate. No pressure, no time limit.
With a strategy, confidence, and a plan that actually works.
OPERATE is a structured approach to managing and mastering your career path — whether you’re a contractor or in permanent employment. It gives you a weekly system to onboard fast, deliver consistently, manage risk, and build a reputation that opens the next door before the current one closes.
Built from 20+ years of navigating the public and private sector. This is what high performers actually do — systemised.
Now open — £27/month, or £47/month with PRIMEGet set up, read the terrain and define what success means before you commit
Turn the brief into a plan and protect your best hours for what matters
Map who matters and keep everyone informed, with hard conversations handled early
Track progress, manage risks and issues, and correct course before a wobble becomes a crisis
Move from doer to trusted advisor: spot opportunities and deliver quick wins
Move knowledge into the organisation and make new ways of working stick
Measure the outcome, learn from it and win the next phase
OPERATE is £27/month on its own, or £47/month together with PRIME. One weekly system, from your first day to your next move.
Join OPERATE — £27/moMost professionals are invisible online. CV-to-Website turns your career story into a personal site that works for you 24/7 — attracting recruiters, clients, and opportunities even when you’re not actively looking.
Start today — free, or go all in with PRIME.