A Master Your Career Path Programme

AI just changed the
rules of hiring.
Here’s how you win anyway.

PRIME is a proven 6-session career accelerator that gives you the tools, mindset and strategy to stand out — in a job market that no longer plays by the old rules.

35%
Drop in entry-level tech roles in 2024
Only 30%
Of 2025 graduates secured roles in their field
6 Sessions
From profile to placement, with Didi

The job market shifted.
Most people didn’t notice.

🤖
AI is replacing junior roles

The tasks once done by entry-level hires — research, data entry, drafting, scheduling — are now automated. The bar to getting hired has risen.

📉
Entry-level has declined sharply

Across technology, finance, law, and professional services, junior vacancies have fallen significantly. Competition is fiercer than ever before.

🎓
A degree is no longer enough

Employers are looking beyond qualifications. Positioning, presence, and preparation separate the candidates who get hired from those who don’t.

“This isn’t a blip. It’s a shift. And PRIME is your response to it.”

The Programme

PRIME is not a course. It’s a transformation.

Five focused modules. One coherent strategy. A completely bespoke journey from where you are to where you want to be.

P
Profile Preparation & Positioning

Define your strengths, craft a compelling CV and cover letter, and position yourself for the roles you actually want.

R
Research

Master job search techniques, build your network, and use LinkedIn like a professional — not a student.

I
Interview Mindset

Answer with confidence, read the room, and turn nerves into your competitive edge.

M
Money Mastery

Understand offers, negotiate your salary, and make smart decisions about compensation.

E
Engage

Create your own onboarding strategy, hit the ground running, and build a career — not just a job.

Find Your Starting Point

Not sure where to start?

Answer 3 quick questions and we’ll point you to your most impactful first step.

Question 1 of 3

Where are you right now?

What’s your biggest challenge?

What matters most to you right now?

Your Starting Point
Module P — Profile

Your first session should focus on Profile Preparation & Positioning — defining your strengths, building your CV, and crafting a compelling professional story.

Start Here — Enrol in PRIME
The PRIME Philosophy

Most coaches hold back.
Didi doesn’t.

The Overdelivery Principle: give so much value at every level that people think “if this is free, what’s the paid stuff like?”

Level
What others do
What PRIME does
Free
Vague tips and teasers
Genuinely useful frameworks you can act on today
Membership
Basic course + community
Full course + templates + tools + live calls + AI-enhanced resources
Cohort
Group calls
Group calls + personal feedback + accountability + done-with-you work
1:1
Coaching sessions
Complete career transformation + bespoke materials created just for you
Choose Your Path

Choose how you want to grow

From free community access to fully personalised 1:1 coaching — there’s a path that fits where you are right now.

Start here
Master Your Career Path Community
Free
  • Genuinely useful frameworks (not vague tips)
  • Monthly free career workshop
  • Access to the MYCP Skool community
  • Connect with peers on the same journey
Join Free
Quarterly Cohort
Grow together
PRIME Cohort
£375
  • 4 intakes per year (quarterly)
  • Group calls with personal feedback
  • Accountability partnerships
  • Done-with-you structured programme
  • Membership included
Apply to Join
Premium · Max 4/yr
Transform
PRIME 1:1
Enquire
  • Complete career transformation
  • Bespoke materials created for you
  • 5 × 1-hour intensive sessions
  • 1 × follow-up session
  • WhatsApp & email support
  • Money-back guarantee after session 1
Apply Now

Selective intake — 4 clients per year only

Your Expert Guide

From peeling onions to Parliament — and everything in between.

I started work at 14. My journey from Office Administrator to Global Commercial and Procurement Consultant took me through Dell, ICAP, BP, the BBC, the Metropolitan Police, the Ministry of Justice, and the Houses of Parliament.

Twenty years of navigating the world of work taught me one thing: it’s not just about what you know. It’s about how you present yourself, how you research your market, how you walk into a room — and how you negotiate your worth.

That’s why I created PRIME. Every module is something I wish I’d had at the start.

🏆
20+ Years Commercial & Procurement Experience
💼
£100M+ Contracts Managed
📋
50+ Programmes Major Projects Delivered
🏛️
Clients Include BP · BBC · Met Police · MoJ · Houses of Parliament
D
“Every module is something I wish I’d had at the start. PRIME is built from two decades of lessons I learned the hard way — so you don’t have to.”
Book a Free Consultation

Real people. Real results.

What PRIME members say about their experience.

Since working with PRIME I’ve gotten more positive responses to my applications and interviews than when I was working on my own. My confidence when applying for roles has genuinely improved.

Eniola

PRIME gave me new insights into my field and where I could better position myself. My confidence in navigating the job market increased thanks to the encouragement and support.

Miles

Didi has been an indispensable figure in my career progression — not only as a mentor but as a constant source of inspiration. Her influence has been pivotal in shaping my professional journey.

Tulsi Patel
The Journey

From sign-up to standing out — here’s the journey

1
Book a Free Consultation

15 minutes with Didi to confirm PRIME is the right fit for you.

2
Complete Your Enrolment

Secure your spot and receive your personalised welcome pack.

3
Work Through PRIME

Five intensive sessions plus a follow-up, online and flexible around you.

4
Step Into Your Career

With a strategy, confidence, and a plan that actually works.

A Master Your Career Path Programme

You landed the role.
Now master it.

OPERATE is a structured approach to managing and mastering your career path — whether you’re a contractor or in permanent employment. It gives you a weekly system to onboard fast, deliver consistently, manage risk, and build a reputation that opens the next door before the current one closes.

Built from 20+ years of navigating the public and private sector. This is what high performers actually do — systemised.

Coming soon — join the waitlist below
Who OPERATE is for
Contractors navigating a new or ongoing engagement
Employees who want a structured system for delivering and progressing
Anyone great at the work but wanting to manage their career more strategically
Professionals in procurement, commercial, IT and professional services
O
Onboarding

Hit the ground running from day one with a structured start plan

P
Plan

Set your weekly priorities and block out what actually matters

E
Execute

Protect your deep work time and deliver without distraction

R
Report

Proactive client communication that builds trust before problems arise

A
Assess

Private risk and status reviews so you’re never caught off guard

T
Triage

Spot quick wins and improvements that enhance your profile with the client

E
Elevate

Strategic opportunities — extensions, new contacts, your next move

Be first to know when OPERATE launches

Join the waitlist and get early access, founding member pricing, and a free copy of the OPERATE Weekly Tracker when it launches.

Early access before public launch
Founding member pricing (locked in for life)
Free OPERATE Weekly Tracker on launch day
Input into the programme before it’s finalised

No spam. Just an email when OPERATE is ready.

🎉

You’re on the list!

We’ll be in touch as soon as OPERATE is ready to launch. Keep an eye on your inbox.

FAQ

Common questions

Your career won’t future-proof itself.

Start today — free, or go all in with PRIME.